How YouTube’s Bet on Music Will ‘Narrow the Gap’ in Audio Advertising

The platform adds new ad options as streaming booms

YouTube is adding new ad options for audio. Kacy Burdette

Eight months after the coronavirus pandemic shut down the United States, Ticketmaster accounts are still well-stocked with credits, a nagging reminder of concerts that never happened. Instead, music fans have had to turn to virtual shows: Radiohead released old concert tapings on YouTube while others, including Miley Cyrus and Phoebe Bridgers, streamed live benefits shows to support independent venues.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.