Making Up for Lost Time: How Younger Consumers Are Spending Their Summers

What Gen Y and Z are doing and how performance marketers can reach them where they are

Summer is looking very different for Gen Y and Z consumers right now. Now aged 13 to 39, these generation groups are spending more time with their families, taking outdoor hikes, enjoying time off from school and hanging out with their friends. For entertainment, they’re going to the movies, taking vacations and watching summer sports.