How WSJ and Barron’s Group Grew Their Digital Ad Business Despite the Pandemic

An increase in readership about these uncertain times has been good for their bottom line

Digital advertising grew at The Wall Street Journal and Barron's Group titles. The Wall Street Journal

May 28, 2020

The Wall Street Journal and Barron’s Group titles grew digital advertising by 25% in Q3 year-over-year despite the challenging economic climate brought on by the Covid-19 pandemic.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.