How WSJ and Barron's Group Grew Their Digital Ad Business Despite the Pandemic

An increase in readership about these uncertain times has been good for their bottom line


The Wall Street Journal and Barron’s Group titles grew digital advertising by 25% in Q3 year-over-year despite the challenging economic climate brought on by the Covid-19 pandemic.

The WSJ and Barron’s Group, which includes MarketWatch, Barron’s and Mansion Global, expanded their digital advertising business by retaining projects under The Trust (the publications’ shared branded content studio), growing its targeted ad offerings surrounding first-party data and monetizing an increase in traffic.

Across the industry, the pandemic is expected to accelerate digital and print advertising declines.

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