Publishing

How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

The addition of NBA superstar LeBron James certainly didn’t hurt

Hip-hop icon Snoop Dogg agreed to a pregame courtside interview. Wish

By David Cohen

March 13, 2019

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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