How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

The addition of NBA superstar LeBron James certainly didn’t hurt

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.

On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo to appear on the club’s jerseys.

The Wish patch debuts on the Lakers’ jerseys.Wish

And on the second date, NBA superstar LeBron James signed a four-year, $154 million contract to join the Lakers.

Wish managing director of partnerships Sam Jones described the 8-year-old company as a global marketplace, saying that it has 400 million customers and it ships 2 million to 3 million products per day, mostly out of China, keeping its prices down by sending goods directly from manufacturers to customers.




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