Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.
On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo to appear on the club’s jerseys.
And on the second date, NBA superstar LeBron James signed a four-year, $154 million contract to join the Lakers.
Wish managing director of partnerships Sam Jones described the 8-year-old company as a global marketplace, saying that it has 400 million customers and it ships 2 million to 3 million products per day, mostly out of China, keeping its prices down by sending goods directly from manufacturers to customers.
There
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