How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

The addition of NBA superstar LeBron James certainly didn’t hurt


Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.

On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo to appear on the club’s jerseys.

The Wish patch debuts on the Lakers’ jerseys.Wish

And on the second date, NBA superstar LeBron James signed a four-year, $154 million contract to join the Lakers.

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