Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018.
On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app’s logo to appear on the club’s jerseys.
And on the second date, NBA superstar LeBron James signed a four-year, $154 million contract to join the Lakers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in