How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

The addition of NBA superstar LeBron James certainly didn’t hurt

Hip-hop icon Snoop Dogg agreed to a pregame courtside interview. Wish

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association’s Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018. David Cohen is editor of Adweek's Social Pro Daily.