How Whisper Mastered Facebook's Algorithm and Sold Ads With First-Party Data

A super-social case study

Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page, clearly outperforms them, and the anonymous social app claims to average 40,000 likes and reactions while reaching 2.5 million people with each post.