How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral

Matt Bellassai goes from BuzzFeed to getting buzzed

Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
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