Performance Marketing

How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral

Matt Bellassai goes from BuzzFeed to getting buzzed

Headshot of Sami Main
By Sami Main

November 14, 2016

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

Recommended articles
Related Articles
Performance Marketing

The Atlantic Has Survived 160 Years by Staying True to Its Rootsicon-image

By Sami Main

Performance Marketing

Digital Publishers Are Using Traditional Demographics Less and Less in Their Native Advertisingicon-image

By Sami Main

Performance Marketing

Condé Nast Cuts Staff, Closes Teen Vogue Print Editionicon-image

By Sami Main

Performance Marketing

Pamela Drucker Mann Becomes Condé Nast’s Chief Revenue and Marketing Officericon-image

By Sami Main

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

What’s Missing in the Media Measurement vs. Currency Debate

By Pam Zucker

Why Marketers Can No Longer Ignore Data Governance

By Neustar

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

Are You Making Informed CTV Ad Buys?

By DISH Media