Challenger Brands

How Walmart's In-House Incubator Is Imagining Virtual Reality for Retail

Spatial& experiments with emerging technologies

Dreamworks and Store No. 8 created a pop-up road show to bring How to Train Your Dragon: The Hidden World to VR.Walmart
By Marty Swant

February 28, 2019

The largest tech companies like Facebook, Google and Samsung have been pushing virtual reality for years, but could a legacy retailer like Walmart be the one to help the technology go mainstream?

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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