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How Walmart and ShopRunner Capitalized on Prime Day's Downtime Fail

The companies used social media to win over consumers

Brands were quick to capitalize on Amazon's downtime.Getty Images
By Ann-Marie Alcántara

July 18, 2018

Fast and quick service with a smiley face emoji: that’s the strategy Walmart and ShopRunner decided on when Amazon went down on Prime Day.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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