Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
There has been a vocal group of marketers and spectators alike claiming that the end of the “brand website” is upon us. As recently as this year, we’ve seen discussions of major brands likely to shut down their current website presence. The claims are rooted in many truths of today’s digital landscape: fractured experience across many channels, the rise of e-tailers such as Amazon, the lack of ecommerce conversion.