How Voice Automation Can Revitalize a Brand's Website

Making their online platforms relevant again

There has been a vocal group of marketers and spectators alike claiming that the end of the “brand website” is upon us. As recently as this year, we’ve seen discussions of major brands likely to shut down their current website presence. The claims are rooted in many truths of today’s digital landscape: fractured experience across many channels, the rise of e-tailers such as Amazon, the lack of ecommerce conversion. But there’s one technology on the rise that has the potential to turn the tide for the oft-maligned brand website—and that’s voice.