How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

Helping athletes, merchants and consumers through the pandemic

Visa's pandemic pivot included a commitment to Olympic athletes, Lynne Biggar said. Adweek

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer Games to July 2021 means that the 2022 Winter Games in Beijing will happen just seven months later.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.