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One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer Games to July 2021 means that the 2022 Winter Games in Beijing will happen just seven months later.
For the IOC’s presenting partners, including Visa, that means years of marketing work in a compressed time period, with a lot of pivoting in between.
“We had been consulting with the IOC, so we had a little bit of an advance warning,” said Visa’s chief marketing and communications officer Lynne Biggar during a Brandweek Sports Marketing Summit chat today.