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In today’s fast-paced world, a person’s opinion about a product, service or individual is unpredictable and changing constantly, yet companies can use this unpredictability for their own benefit.
Sentiment analysis is an extremely useful tool to monitor the public opinion of certain topics across social media, like stock market trends or political campaign announcements. By analyzing text—such as posts and reviews uploaded by users on different platforms—sentiment analysis helps businesses understand the social sentiment of a brand, product or service.