Digital Transformation

How Twitter’s Trending Feature Can Be Applied to Every Area of Business

Giving organizations real-time insight into customer sentiment

Companies can use similar algorithms to identify unusual spikes in customer activity. Getty Images, Twitter

By Abinash Tripathy

March 22, 2018

In 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience.

Abinash Tripathy
is co-founder and chief strategy officer of AI CRM company Helpshift.
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