Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
In 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience.
But trending algorithms have use cases that extend far beyond learning about Beyonce’s twins — from detecting earthquakes and security threats, to identifying real-time trends in customer support queries. Here’s how to apply trending algorithms to every area of business:
Have a global idea of what people are talking about
In 2015, the U.S.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in