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In 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience.
But trending algorithms have use cases that extend far beyond learning about Beyonce’s twins — from detecting earthquakes and security threats, to identifying real-time trends in customer support queries. Here’s how to apply trending algorithms to every area of business:
Have a global idea of what people are talking about
In 2015, the U.S.