How Twitter’s Trending Feature Can Be Applied to Every Area of Business

Giving organizations real-time insight into customer sentiment

Companies can use similar algorithms to identify unusual spikes in customer activity. Getty Images, Twitter

In 2013 Twitter launched its Trending feature — a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the social media experience.

is co-founder and chief strategy officer of AI CRM company Helpshift.