While speaking at Shopify’s annual conference in Toronto a few weeks ago, Canadian Prime Minister Justin Trudeau got in some trouble for a few choice words. His mistake? Calling for Canada to have “a little more swagger” when promoting its homegrown innovations on the global stage. The rival Conservative Party jumped on his comments, openly criticizing him. In response, Shopify’s CEO penned an op-ed in The Globe and Mail defending Trudeau’s remarks.