How to Win With In-Game Advertising

Are gaming studios missing out on a strong and fruitful opportunity to utilize video ads and increase revenue?

With the rise of freemium games, studios have had to get creative in order to turn a profit and continue to produce high-quality gaming content. In-game ads have become prolific, with regular gamers having acclimated to brief interruptions with stagnant visual ads. This begs the question: are gaming studios missing out on a strong and fruitful opportunity to utilize video ads and increase revenue?

Gamers are an ideal demographic for advertising. Not only are they more engaged with content, they’re also receptive to it.

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