How to Win With In-Game Advertising

Are gaming studios missing out on a strong and fruitful opportunity to utilize video ads and increase revenue?

With the rise of freemium games, studios have had to get creative in order to turn a profit and continue to produce high-quality gaming content. In-game ads have become prolific, with regular gamers having acclimated to brief interruptions with stagnant visual ads. This begs the question: are gaming studios missing out on a strong and fruitful opportunity to utilize video ads and increase revenue?