How to Win at Trade Shows (Hint: It Involves Social Media)

You'll need a clear social strategy

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

As a PR professional for many years, I have time and again watched clients make plans for the big yearly trade shows—SXSW, CES, Money2020—with all of the excitement of kids off to summer camp. They leave with big hopes for new leads, grand dreams of media coverage and plenty of sunscreen.

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