How to Use the Power of Twitter's Archive to Drive a Multi-Channel Social Strategy

After almost ten years, Twitter has become the pulse of the planet. Users post more than 6,500 new Tweets every second, sharing information about everything, from the mundane to the world-changing.

After almost ten years, Twitter has become the pulse of the planet. Users post more than 6,500 new Tweets every second, sharing information about everything, from the mundane to the world-changing.

While some might be worried about Twitter’s growth slowing down, it’s just as important as ever to digital marketers. In fact, Twitter is a core ingredient in a successful multi-channel social media strategy and there are a number of ways brands can take advantage of this rich resource to improve their social programs.

Why the Twitter archive matters

Twitter owns the moment.

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