How to Use Martech to Enrich Customer Experience

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It is no secret that today’s consumers are smarter, savvier, and demand more from the brands they choose to follow and engage with — and big businesses are listening and investing in elevating the customer experience. However, martech presents a unique challenge within itself.

Rohan Ayyar

Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.

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How to Use Martech to Enrich Customer Experience

Rohan Ayyar

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Rohan Ayyar