How to Use Analytics to Show Social ROI for C-Level Execs

The lack of hard ROI numbers has consistently been a top reason for skepticism amongst the C-level crowd. Fortunately, the proliferation of analytics across all types of the business now comes to social media.

In the early days, social was considered a novelty. Some brands dove headfirst into social content and earned some early results, but their efforts were unguided and undirected.