How to Turn Instagram Into a Revenue Channel

The challenge for marketers thus far has been in translating engagement on Instagram into hard-earned dollars.

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When you look at the full spectrum of social channels, shopping apps, and digital sites that consumers engage with today, Instagram has continued to prove that it is a rising star. According to GlobalWebIndex, it is among the top three fastest-growing social platforms going into 2015. And when it comes to brand engagement, Instagram delivers.

Forrester reported just last year that the image-sharing app produced more engagement with brand-owned content than any other social platform. Of the brands surveyed, Instagram posts generated 58x more engagement per follower than Facebook and 120x more than Twitter.

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