How to Start Preparing for the 2021 Holiday Season Now

What performance marketers need to know about driving sales growth across multiple generations of shoppers

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As they grapple with an ongoing pandemic and the supply chain shortages it has created, consumers are being urged to get their holiday shopping done earlier than usual this year. And while November typically kicks off the holiday buying season, the labor shortage and inventory constraints may force shoppers to rethink those plans.

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