How to Position Sports Sponsorships for True Success

Ask more questions and get the right stakeholders involved

sports balls
Throw a lot of curveballs; ask a lot of a questions. iStock

Over the years, articles, webinars and conference panels dedicated to strategies and tactics for selling sponsorships have mostly focused on how a property secures investment from a brand. There’s an entirely different aspect to selling that happens internally—and selling doesn’t finish when the agreement is inked. 

@jaredmelzer Jared Melzer plays at the intersection of brands and fans to drive successful partnerships for teams and Fortune 500 companies.