How to Measure and Drive ROI in App Marketing Campaigns

Marketing resources are better spent focusing on users who will not only install the app, but actively use it to shop, share, create profiles, make reservations or do whatever it is your app does.


With application marketing, the best way to go forward is to work backwards.

Today’s app market is incredibly crowded. There are an overwhelming amount of options in every category, and building a great product is no longer enough to attract and retain users. At the same time, the stakes (and opportunities) have never been higher.

One in five people in the world own smartphones. According to Flurry, app usage dominates 88 percent of the time that the average U.S.

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