How to Make Your Product Stand Out During the Customer Journey

The key is understanding human patterns

The way to stand out nowadays is through personalized content. Getty Images

If you’ve ever walked through Times Square in New York, you’ve definitely experienced slow walkers ahead of you. They’re usually tourists looking up at all the beautifully lit billboards telling them what shows to see, where to eat and what underwear to buy.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.