How to Make the Client-Agency Relationship Work
This is a guest post by Curtis Sparrer, principal at Bospar.
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This is a guest post by Curtis Sparrer, principal at Bospar.
When work treats me like a baby treats a diaper, I confess I sometimes read this post from The Guardian: “Treat us with respect: how to become your PR agency’s favourite client.”
The reason this British rant is so appealing to someone facing a momentary bout of professional self-pity is obvious from the whiny title to the passive-aggressive five-point wish list the author likely hopes his or her client will see.

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