How to Make Creatives Perform Across Facebook, Pinterest and Instagram

Opinion: Many brands build one social campaign and execute it across every channel

What works on one platform may fall short on another stockcam/iStock

Every social network has its own unique draw for consumer audiences. With Pinterest, it’s the discovery component. With Facebook, it’s the ability to share content and see what others are up to. There is subtle differentiation across all of the social platforms when it comes to user-appeal.