How to Look and Sound Your Best on Zoom Calls

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By now, you’ve Zoomed with them all: The guy who looks like an unmade bed and never looks at the camera. “Backlight person” who thinks you can see their amazing backyard, but all you see is their dark silhouette against the blinding light coming through the window.

Shelly Palmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.

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How to Look and Sound Your Best on Zoom Calls

The right lighting and audio is everything

Shelly Palmer

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Shelly Palmer