How to Leverage Your CRM Strategy to Connect With a Diverse Millennial Audience

CEO Hernan Tagliani says it's time to evolve from traditional marketing to the brand experience

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Hernan Tagliani, CEO of The Group Advertising, discusses the importance of a strong CRM strategy to harness the marketing potential presented by demographic shifts in the U.S.

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