How to Impact Diversity When All Brands Are at Stake

It's time for brands to face these issues head on

people speaking with pink speech bubbles
Brands have to own that they can make a difference because consumers already recognize it. Getty Images

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We decide what stories don’t get told. We decide what voices to amplify.

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This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
@tyrona Adweek opinion contributor Ty Heath is global lead of the B2B Institute at LinkedIn.
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