How to Get the Most Out of Your Email Marketing

It’s the most reliable way to connect with customers

Not utilizing email marketing is a missed opportunity to connect with consumers. Getty Images

It’s easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the right level of attention and integration, however, this reliable and low-cost workhorse can be your secret weapon to improve acquisition and retention performance on all your campaigns.

Derek Martin is marketing and operations executive at Digital Prism Advisors.