How to get more value out of Facebook promotions by integrating Open Graph


Facebook Open Graph is often associated with frictionless sharing apps like Spotify or Washington Post Social Reader, but any application can use this protocol to amplify the reach of its user actions. So far, though, few in the marketing industry have taken full advantage of the new paid and earned media opportunities Open Graph offers.

A new case study from social marketing company Extole and Facebook advertising and analytics company Optimal, however, should convince marketers to think about Open Graph as more than cute custom verbs.

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