How to Find New Customers, Based on Current Customers, With a Targeted Mail List
Your mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
The better your list is targeted, the better your response rate will be.
- Descriptive Analytics: Is a profile that describes common attributes of your customers and helps to target, based on demographic lookalikes.
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