How to Ensure Your Second-Party Data Is Ethically Sourced

Providing you and consumers peace of mind

Three hands are raised in the air; the first hand on the left holds a smartphone; the middle hand holds a net; the last hand on the right holds a smartphone
Ethically sourcing data allows buyers to trust their sources and also provides security for clients. Getty Images

At a time when reports of unethical and questionable data use are a seemingly regular occurrence, marketers must double down on their commitment to be responsible practitioners. That means ethically sourcing data, whether it comes from a syndicated audience data provider or a trusted brand partner.

Whitney Lynn is the director of second party partnerships at LiveRamp.