How to Engage Tech Savvy, Gen C Consumers

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As technology continues to impact consumer decision-making more than ever before, successful marketers have discovered new and effective ways to interact with the diverse consumer base that is tech-savvy, connected 24/7 and rarely makes a purchase without reaching for their mobile devices. Known as Gen C, these connected customers are not defined by age, income or ethnicity, but rather by their heavy smartphone use and preference for consumer-generated content.
Whether you’re a member of Gen X, Y, Z or a Baby Boomer, if you pull up your airline boarding pass via smartphone, deposit money through mobile apps, use Uber for...

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