How to Encourage Customer Advocacy on Social Media

Opinion: How do you generate organic word of mouth?

From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part.

In other words, the power of social media lies in word-of-mouth marketing. But what’s the secret to getting people to talk when you’re in an industry where people typically remain mum?

For many industries, the struggle is real

Certain industries are naturally conducive to social media word of mouth.

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