How to Encourage Customer Advocacy on Social Media

Opinion: How do you generate organic word of mouth?

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part.

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