Content Marketing News

How to Effectively Promote Your Content Marketing

Andrew-Schulkind
By Andrew Schulkind

Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.

The second step — as discussed in my previous post about reviewing your content marketing efforts in relation to the competitive landscape — requires marketers to ask themselves this question: What does your competition’s content marketing look like and how does yours compare?

Once you work through that audit, then you’re ready for the third step: distribution and promotion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

Recommended articles