How to Determine Instagram Pricing for Influencer Marketing

Opinion: It’s easy to get lost in where to spend and how much you should be paying

There’s no standard rate card to determine price per followers or engagement smartboy10/iStock

Instagram has undoubtedly contributed to the majority of influencer marketing spend over the past few years. In fact, in 2017, Instagram influencer marketing had already become a $1 billion industry, and sources predicted that it would double by 2019. Our recent research at Activate even found that 92 percent of marketers and 88 percent of influencers reported using Instagram more often for influencer-marketing campaigns this year, proving its continuing growth.