Content Marketing News

How to Create Evergreen Content and Make It a Productive Marketing Tool

Andrew-Schulkind
By Andrew Schulkind

Wouldn’t it be great if you could create content once and have it serve your marketing needs for years to come? Well, now you can!

Actually, you always could, and my jokey late-night-information come-on notwithstanding, getting the most out of your content should be something you’re doing anyway. More on that in a future post.

Today, though, let’s talk about evergreen content and how you can create it once and reap its rewards for seasons to come.

What Is Evergreen Content?

Evergreen content, in case you’re new to the content marketing game, is content that holds appeal year after year, rather than being topical and timely.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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