How to Create an Effective Digital Video Campaign That Actually Converts Customers

Keep it short, get to the point and consider the vertical format

BuzzFeed's Tasty is a great example of digital video done right. Tasty

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes the perfect case study for numerous other industries.

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@MollStLouis Molly St. Louis is a freelance writer for Adweek.