How to Collect Marketing Data Using Social Media at Live Events

Technology has begun to connect the online and offline worlds

There are many benefits to marketing your products in-person, including face-to-face interactions with customers, tours and live events. But historically, the internet has had one big benefit over in-person experiences. Online, customer behaviors can be easily tracked using a variety of software.

Fortunately, technology has begun to connect the online and offline worlds. But while solutions are available to collect basic contact information, businesses are often challenged to gather the social media usernames they need.

Not only do these usernames allow you to potentially track down engaged followers, but they can also help you pull in valuable information on your target audience.

There are a ton of data points you can collect from social media at your live experiences, and using an experience-relationship-management platform like AnyRoad can be an easy way to gather comprehensive data from experience marketing and tie all of the information you collect into your customer-relationship-management platform.

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