How to Build a Viral Facebook App: Lessons from RockYou CEO Lance Tokuda


The last couple of weeks have shown the unprecedented power of Facebook as a software distribution platform. Within days, many application providers have their creations in the hands of hundreds of thousands, if not millions, of users. RockYou is one application company that has succeeded in achieving rapid viral growth in use of its apps, with Horoscopes’ 1.3 million users and Slideshows’ 500,000 users. We sat down with RockYou CEO Lance Tokuda to get his thoughts on gaining viral distribution through the Facebook platform.

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