How to Build a Center of Excellence for Customer Engagement

This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement.

Different definitions for a center of excellence, or CoE, have circulated for some time:

In academia, where the phrase was coined, CoEs are sometimes called a “competency center” or “capability center.” A CoE brings together people from different disciplines and provides shared facilities/resources.
Business CoEs are sometimes defined as a team that leads others in the organization in a particular area of expertise; whether that be technology, skill or discipline — providing leadership, best practices, research, support and/or training.

Kevin Joyce

Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.

Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'

Marketing and Sales

How to Build a Center of Excellence for Customer Engagement — Part I

Kevin Joyce

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Kevin Joyce