How to Budget for Retail Media Advertising in 2021

It's important to remember that 'first-party data' isn't synonymous with 'the best data'

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Last year, many marketers went diving through the proverbial couch cushions in search of funds to get started in the Retail Media game, which had exploded thanks to pandemic-induced hyper-acceleration of ecommerce, first-party data access and customers moving beyond searching in a search box—and into the realm of channel-less commerce.

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