How to Boost Facebook Ad Relevance with Lookalike Custom Audiences

Facebook advertising works because the social platform provides lots of different 'levers' to help advertisers target the right prospects.


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Facebook advertising works because the social platform provides lots of different ‘levers’ to help advertisers target the right prospects. By pulling all these levers, advertisers can ensure their ads reach only individuals most likely to be interested in their products.

Of course, Facebook makes precision targeting possible by analyzing a deluge of data about the preferences of its 1.39 billion users, and most marketers are familiar with Facebook’s basic targeting capabilities using interest and demographic data.

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