In media, one of today’s most in-demand skills is the ability to connect, integrate and synchronize multiple partners, which is truly needed when it comes to agencies and mar-tech and ad-tech providers.
The increasing complexity of data, technology and partners has opened the doors of the media industry—once home of creative people and psychologists—to the discipline of supply chain management. The challenge for CMOs is determining how to embed this emerging capability in the current organizations, training plans, recruitment efforts and partnerships for media.
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