How to Boost Agency and Tech Performances Using Supply Chain Management

There will surely be a learning curve for some

chains and gears around an illustrated globe
Supply chain management can help coordinate across media, information and financial flows. J614/Getty Images

In media, one of today’s most in-demand skills is the ability to connect, integrate and synchronize multiple partners, which is truly needed when it comes to agencies and mar-tech and ad-tech providers.

This story first appeared in the April 12, 2021, issue of Adweek magazine. Click here to subscribe.
Danilo Tauro is global director of media, tech and data at Procter & Gamble.