“An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.” ~Edward de Bono
Want to boost the number of clients your company has? Want to attend industry conferences around the world for free? If you want to boost your company’s presence within an industry you need a “known” expert within your organization. While topic experts are not the fast route to riches, becoming known as an expert is a great way to promote your organization and build lasting value for yourself.

Understanding Expertise

Is it possible to become an expert on medicine without going to medical school? Probably not but there are numerous subjects which still have plenty of space for topic experts.