How to Be Prepared the Next Time Google Changes Its Algorithm

There will inevitably be more ‘updates’

A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know what hit them even as the ground beneath their feet is shaking.